Pitching for Professionals Folder

Folder and inserts for a company providing pitch delivery training for professionals. The concept for the folder was built around the cricketing terminology of bowling a ‘jaffa’ – the perfect delivery.

As the copy on the back of the brochure says, “In sporting parlance, when a bowler sends down the perfect delivery, pitching on exactly the right spot, it’s known as bowling a jaffa. The recipient of such a delivery is often only capable of acknowledging the skill and technique involved, resulting in them being completely bowled over.”

Complete design and layout, including photography.